An Open auction is a process of buying and selling goods or services by offering them up for bid, taking bids, and then selling the item to the highest bidder. The open ascending price auction is arguably the most common form of auction in use today. Participants bid openly against one another, with each subsequent bid required to be higher than the previous bid
Open Auction is the official term for real time bidding (RTB). This type of Auction many parties involved with auction venue, In an open auction, Inventory price are decided in real-time through an auction and any parties can be participate
If you’re looking for the most cost effective way to buy media with access to the largest audience, open auctions could be the way to go.